TOMMY HILFIGER

"The Gift"

Christmas A/W campaign advert 2024
Illustration, logo design, design of hotel props including menus, pizza boxes, fabricated metal keyring, door hangers and telephone covers. 

The logo was hand illustrated,  based on the real location of "The Royal Hilfiger" - the fictional hotel where the Christmas celebrations would take place.

I worked on the flat graphic to create an engraved metal keyring, which was manufcatured by 4D modelshop. You can see the detail on the final chosen on the left, where black areas are interpreted as 'full depth' and reducing engraving depth going to grey, until white isn't engraved at all. This was a time consuming process, but it created a more authentic result than a plastic keyring would have.