ART DIRECTION & SET DESIGN: OLIVIA ELIAS

Montblanc

The "Spirit" campaigns ​​spotlights the inspirational influence of Montblanc in various setting and cities around the world, from London to Milan, and New York to Shanghai. I was asked to design graphics for three of the episodes filmed in London.


The first at a local café, featuring actor Alfonso Herrera:
For this set I was asked to design 8 newspapers and a lot of magazines. The newspapers never made it into the final edit, but the magazine covers did. I used a lot of my own photography for these (cherries from a holiday in Croatia!).

The second highlighting the role of writing within music, featuring Lil Simz (filmed at a record store):
I designed the vinyl artwork and posters, but I also managed to source some graphics from an independent UK music label (Darkfloor Sound) due to the volume we needed to fill the store:

The stills from filming were also utilised across Montblanc social media channels such as Instagram:

The third episode is filmed in a bookstore, featuring writer & author Raven Smith:
This was a very graphic-heavy set - all the books you see behind Raven are original designs - some of which I have shown below in more detail:

© 2023 Montblanc. All rights reserved. Artwork created by Aleksandra Podgorska. Vinyl album artwork by Mike Samaras (Darkfloor Sound).