PRODUCTION DESIGN: MAX BELLHOUSE STUDIO

H&M "Pearl"

This ad for H&M allowed me the opportunity to work on some Tarot cards. Initially the designs were quite specific, but due to regional laws the graphics had to be culturally appropriate (so no negative connotations would be misconstrued from the symbolism). I designed a second, more abstract set, and a tabloid newspaper for the shoot.

TarotSpread
Asset 1-8
Artboard 4-8
Artboard 3-8
Artboard 1-8
New
Asset 2-8
Artboard 2-8
Artboard 7-8

ABSTRACT ARCANA

BlobArcanaHM
Artboard 1-8
Artboard 2New
Artboard 4-8
Artboard 8-8
Artboard 3-8
Artboard 2-8
Artboard 5New
Artboard 1New

TABLOID NEWSPAPER

Newspaper