Gucci Aprés-Ski

Commissioned by Max Bellhouse for Gucci, I was asked to design graphics & illustrations for a ski instruction manual and ski decals for the Winter 2022 seasonal range.

It's pronounced ap-ray ski… and translated from French it literally means ‘after ski’.

Against the backdrop of scenic peaks and a charming chalet, the cosy conviviality at the heart of the Gucci Après-Ski selection comes to the fore in a campaign captured by Max Siedentopf. Further encapsulating the House’s sport-inspired selection, the narrative also introduces a preview of forthcoming adidas x Gucci styles as well as aluminum hard-sided trolleys created in collaboration with Italian luxury luggage-maker FPM Milano.
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Director: Akinola Davies Jr.
Art Direction: Max Bellhouse
Music Credits: Apres Ski  performed by Celine Lomez
Written by: Gilles Brown and Yves Martin

Courtesy of Disques Mérite
Property of GUCCI