“Pendragon or Pen Draig (pronounced Thriag), meaning in Welsh “head dragon” or “chief dragon” – (a figurative title referring to status as a leader)”

The concept for this logo was derived from the symbolic metaphor of a Knight’s helmet and the fountain pen.

Overview
Project

Visual Identity

Client

Pendragon Copywriting

What I Did

Client consultancy, Logo/brand id, Social media asset design

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For this project, she needed a logo which would be bold and iconic. As the word “pendragon” has great heritage – I wanted to embody this through the symbol.

The metonymic adage “pen is mightier than the sword“, coined by the English author Edward Bulwer-Lytton also kept coming up in conversation, and this fueled the concept.