I developed two routes for the logo & single artwork.
In the first concept, taking into account that Noeva hails from Hertfordshire, I wanted to contrast imagery of local (eg: fields of countryside) with the universal (eg: using illustrations of brutalist/modern sculptural shapes over the imagery). I overlaid supernova imagery on her portrait – to link back to the artist’s name.
In the second approach, I was looking for a much more typographical approach. From a small competitor audit online, I noted that elegant portrait photography was often used to drive the brands of artists such as Billie Holiday, Etta James, Amy Winehouse, Janelle Monae, Kelis, Rhianna and Beyonce. I also wanted to allude to the classic 50/60’s ‘pinup’ silhouette.