GUCCI APRÈS-SKI

Commissioned by Max Bellhouse for Gucci, I was asked to design a 70's styled ski-manual and ski decal designs.

A car driving along an alpine road, with the GUCCI logo on top

It's pronounced ap-ray ski...

…it literally translates from French as ‘after ski’.

Against the backdrop of scenic peaks and a charming chalet, the cozy conviviality at the heart of the Gucci Après-Ski selection comes to the fore in a campaign captured by Max Siedentopf. Further encapsulating the House’s sport-inspired selection, the narrative also introduces a preview of forthcoming adidas x Gucci styles as well as aluminum hard-sided trolleys created in collaboration with Italian luxury luggage-maker FPM Milano.

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I was commissioned to design graphics & illustrations for a ski instruction manual and ski decals.

Production

Commissioned by Max Bellhouse

  • Director: Akinola Davies Jr.
  • Art Director: Max Bellhouse
  • Music Credits : Apres Ski  performed by Celine Lomez
    Written by Gilles Brown and Yves Martin
    Courtesy of Disques Mérite
  • Property of GUCCI

70's Ski Instruction Manual with original illustrations

Ski branding designs

Any redistribution or reproduction of part or all of the contents in any form is prohibited, and is only featured here as part of my portfolio as it features original graphics which I created. Graphics and content are property and copyright of Gucci – © Kering 2022.