It's pronounced ap-ray ski...
…it literally translates from French as ‘after ski’.
Against the backdrop of scenic peaks and a charming chalet, the cozy conviviality at the heart of the Gucci Après-Ski selection comes to the fore in a campaign captured by Max Siedentopf. Further encapsulating the House’s sport-inspired selection, the narrative also introduces a preview of forthcoming adidas x Gucci styles as well as aluminum hard-sided trolleys created in collaboration with Italian luxury luggage-maker FPM Milano.
I was commissioned to design graphics & illustrations for a ski instruction manual and ski decals.
Commissioned by Max Bellhouse
- Director: Akinola Davies Jr.
- Art Director: Max Bellhouse
- Music Credits : Apres Ski performed by Celine Lomez
Written by Gilles Brown and Yves Martin
Courtesy of Disques Mérite
- Property of GUCCI