Pokémon: Detective Pikachu

I worked with the following team:
Chris Kitisakkul – Lead Graphic Designer
Dominic Sikking – Graphic Designer
Gemma Kingsley – Set Dec. Graphics & Design

Nigel Phelps – Production Designer
Set Decorator – Lisa Chugg

The film was released in May 2019 in the US. Click on the film icon below for my IMDB link.

Project

Pokémon: Detective Pikachu

Client

Warner Brothers & The Pokémon Company

What We Did

Graphic design and production of livery throughout the film (signage, book covers, magazine covers, newspapers, paperwork, transport logos & car vinyl graphics, posters, etc.)

The story begins when Tim Goodman receives a letter with some sad news, and travels to Ryme City

I designed 8 logo options, and then further refined the chosen option, which was picked as the Ryme City Rail logo.

He arrives at his father’s apartment, deep in the heart of Ryme City.

The apartment exterior is right opposite Hi-Hat Cafe, which I was tasked with making look like a real Ryme-City alley, with posters, stickers and window cover ups.

Exterior of Tim Goodman's father's apartment in Ryme City

Chris designed the neon Noctowl, and I worked on the posters to go outside – transforming Shoreditch into Ryme City. It was put up after 5pm and we were wallpapering in the dark right outside Cargo, in London. The best part of putting these up were the comments from curious passers by – two men thought we were putting up real club posters and asked us where the club was and what the event was about! 

There were loads of window cover ups (to lift the colour of the Location to Ryme City Standards as well as to prevent the ‘real’ world office interiors from spoiling the view of a busy market street). I went through a few different iterations, until the final colour scheme & design was chosen.

At the apartment, he encounters a fuzzy, yellow Pikachu

We were given the ‘film noir’ theme – and I was asked to design a series of Detective novels (visible on the bookshelf in the top right corner of the image above).

At first I started with the idea of a ‘homage’ to classic crime-novels and guidebooks real detectives would have used – Robert Resslers’ Whomever Fights Monsters and Ray Chandlers’ classic The Big Sleep were two I chose to do spoofs of.

However these did not pass the lawyers! So I went back to the drawing board, drawing inspiration from old pulp covers (many of which were now out of print), without any clearance issues. I also got to design some of the publishing house logos – named after Pokémon characters.

And then there was the Map of Ryme City! This was the prop used to create the classic detective’s ‘evidence wall’, except in this case it was more like an ‘evidence floor’ due to the height of the fuzzy yellow one.

More coming soon!